Motorola Solutions SH-1 is the central hospitality area for Motorola’s Schaumburg complex, and includes a lobby/reception, mobility center, conference rooms, multiple "touchdown" areas, wellness center and Starbucks Cafe, a facility that can accommodate over 500 people at one time.
To improve way-finding so that people can find their directions and reach their destinations, the design transforms the first floor into a series of visual cues to initiate a sense of horizontal and vertical flow. Through identification, repositioning, design, graphics and Motorola signature branding, people easily recognize enough elements of the "Moto" culture of seamless connectivity to guide themselves to the elevator lobby and upper floors of the seven-story entry building or to other destinations in the complex.
SH-1 is a vivid reminder that first appearances count - even for a global leader in telecommunications equipment for broadband, embedded systems and wireless networks - and that good design can produce great first appearances.
- Client: Motorola Solutions
- Project Size:
- Services Performed: Interior Design, Branding