Mekus Tanager redesigned Standard Parking’s headquarters in Chicago to accommodate the merger of APCOA. Having established a brand image and identity for the company, as well as office standards, we subsequently designed and implemented branch offices in Boston and Los Angeles. The client had two objectives in mind for their corporate image: to merge two corporate cultures and to develop a space that could be used to help sell the parking amenity and management services of the new company.
By incorporating the unique use of parking-inspired graphics and materials as well as vivid colors and cove lighting throughout the new office, the design team was able to create an appropriate image for one of the nation’s premier parking companies.
The facility was planned and designed as a “marketing tour,” or a path by which clients could be taken from one point of interest to another around the perimeter of the office. The new facility thus serves as a sales and marketing tool for Standard Parking as well as a sophisticated workplace.
- Client: APCOA Standard Parking
- Project Size: 37,000 S/F
- Services Performed: Interior Design, Branding