Franchising & Licensing Center

Project Description

Located at the Merchandise Mart, The Franchising & Licensing Center was the world’s first permanent facility dedicated year round to linking franchisers and licensors with potential franchisees and licensees. The 30,000-square foot Center consisted of permanent showrooms for franchisers and licensors to exhibit their franchise/product lines and display promotional materials, audio/visual programs, etc.

Mekus Tanager’s overall intent for the design of the Center was to create a “back-drop” space for various franchisers and licensors to set up showrooms that would maximize their exposure and provide appeal to prospective franchisees and licensees.

Such recognizable franchisers as Subway, 7-11, Mail Boxes Etc., Holiday Inn and Dunkin' Donuts, among others, established showrooms at the Center.

Quick Facts

• Client: Franchising & Licensing Center
• Project Size: 30,000 S/F
• Services Performed: Interior Design, Branding
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